5 Ways Technology Can Help Boost Holiday Retail Sales

boosting retail sales with technology

As the summer days begin to wind down, the buzz of the holiday shopping season is steadily approaching. Smart retailers know that now is the time to lay the groundwork for success in the bustling months ahead. The key to a successful holiday season? Harnessing the power of technology to boost sales, enhance the shopping experience for customers, and empower seasonal staff to do their best work. From summoning the perfect salesperson to optimizing your freelance dream team, to delivering seamless communication via a handy app, AllWork can transform your retail strategy during the holiday shopping frenzy. Here are five ways our total freelancer management and payments platform can make your season bright.

1. Smart staffing for optimal sales

Imagine that the holiday rush is on, and your store is brimming with eager shoppers. In these critical moments, you need to ensure that the right salespeople are in the right place at the right time, armed with the knowledge and enthusiasm to enchant customers.

AllWork helps you streamline freelancer scheduling across retail locations, projects, teams, and time zones. You can view your entire calendar for all of the stores you manage, quickly scaling your on-demand workforce up or down to maximize peak shopping days like Black Friday. Data-driven insights allow you to allocate your top talent wherever they can have the most impact on your bottom line, based on real-time sales and performance metrics. And a mobile app captures when talent clocks in or out and uses GPS to verify their locations, giving you complete visibility into your entire seasonal workforce.

2. Seamless communication via mobile apps

In the flurry of the holiday season, clear communication is your retail brand’s lifeline – especially when seasonal salespeople temporarily swell your ranks to handle the influx of shoppers. AllWork’s mobile apps bridge the gap between brands, managers, and retail staff, providing a direct channel for real-time updates, schedule changes, and strategic alignment.

Need to find a replacement for an absent team member, announce a holiday promotion, pass along feedback, share photos or notes from the sales floor, or simply cultivate a strong connection between your brand and your temporary workforce? It’s all right at your fingertips. No more mixed messages or confusion – just simple, powerful communication tools that help teams stay aligned during the busiest time of the year.

3. Empowerment through training and knowledge distribution

Providing continuous education to field teams can be one of the largest challenges for retailers. This is especially true during the holiday shopping season, when product information is in a state of flux and temporary workers may be serving as brand ambassadors for the very first time. Rather than one-off emails and texts, managers and their teams need a central place to find up-to-date guidance on products, promotions, store procedures, company policies, and more. 

AllWork’s end-to-end system includes a learning portal that keeps everyone who’s driving holiday sales, including temporary workers, informed and in sync. When salespeople have quick, easy access to knowledge and best practices during the holiday season, they give their brands the gift of more purchases, higher sales figures, and stronger customer loyalty.

4. Smarter, faster staffing decisions grounded in data

What if your retail brand could optimize its labor spend just like it optimizes its supply chain? Wouldn’t this be especially useful during the holiday shopping season, when short-staffed store managers must make well-informed decisions about where to focus their talent resources? 

AllWork’s reporting platform transforms raw data into actionable insights, shedding light on sales associates’ performance, the productivity of each shift, progress toward specific goals, and more. As a result, retailers can increase the ROI on their holiday talent spend.

5. Success in the war for holiday talent

The holiday season sparks fierce competition for skilled talent. At a time when freelancers increasingly demand high-quality digital solutions from the companies that hire them, AllWork offers a tech-infused edge to attract, retain, and empower top-tier staff.

A streamlined scheduling and communication app, along with easy access to training materials, portrays your brand as tech-savvy and invested in your team’s success. This not only reduces turnover during this critical period but also fosters a sense of belonging and loyalty, translating to exceptional customer interactions and, ultimately, a merry holiday season for all.

‘Tis the season to start preparing for profitable holiday shopping, and technology is the key that can unlock stronger sales performance – especially among flexible retail workers. AllWork can help your brand optimize staff allocation, streamline communication, enhance training, access real-time data, and empower your team. 

Want to learn more about how AllWork can help you ring in the holidays this year? Reach out to schedule a demo of our end-to-end freelancer management and payments platform.