Sales Associates: Influencers Hidden in Plain Sight

Everywhere you look on social media, there seems to be a new mega-influencer, with their hundreds of thousands of followers, and a brand close by willing to pay them top dollar for just one post with their product. They have become the marketing world’s new “celebrities”.  There was a time not too long ago when celebrity […]

What Brick-And-Mortar Stores Need To Know About The Freelance Economy

The way we work is changing. The U.S. economy is transforming into a marketplace of freelancers and independent professionals who make a living on their terms. This “gig” economy may offer flexibility and independence to both workers and employers but this shift can feel like a threat to businesses that have relied on a traditional employment […]