How to Get Your Beauty Brand into Retail

AllWork Webinar

How to Get Your Beauty Brand Into Retail...and Stay There!

Breaking into retail is only half the battle—staying there is where the real work begins.

Join us for an exclusive AllWork webinar with industry expert, and trusted retail advisor for top beauty brands, Lisa Adams of The Beauty Matchmaker, as she shares insider insights on how visionary beauty brands can successfully launch and scale in retail environments.

We’ll dive into the critical role that freelancers play in driving retail performance and discuss the most common (and costly) mistakes brands make when expanding their presence in stores. Whether you’re just starting out or looking to grow, this session will equip you with practical strategies to build a winning retail team and maintain strong, lasting retail partnerships.

Here’s what we’ll discuss:

1.
The importance of freelancers in the beauty retail space for driving critical sales, education, and relationships.
2.
Some of the biggest (and costly) mistakes growing brands make when launching in stores
3.
What makes a brand "retail-ready" and the steps you can take to set your brand up for success.
4.
How to build and sustain strong retail partnerships with proven strategies.
5.
Lisa shares her expert insights on what it REALLY takes to succeed in retail.

Featured Presenters

CEO + Founder, The Beauty Matchmakers
Lisa Adams
Lisa has spent decades shaping brands, refining pitches, and helping founders unlock retail real estate—from global names like Nestlé and Kathy Ireland to iconic independents like Claus Porto, David Lee Roth, and Dr. Paul Nassif. To date, she’s led over 40 successful brand launches and retail expansions across both luxury and mass markets.
Head of Marketing
Laura Dutile
Laura has over eight years of experience helping brands in the beauty, wellness, and luxury space increase their retail sales, reduce labor costs, and improve field operations with innovative technology solutions.

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